BrewDog releases a large catalog of beer recipes

So here it is. Every single BrewDog recipe. Ever. For free! #DIYDoghttps://t.co/74k7Qjdh0T pic.twitter.com/1lm1PKdGsb

— BrewDog (@brewdog) February 25, 2016

Transparency in the beer industry is always a good thing, and knowledge sharing is the best way forward for brewers and homebrewers alike. It's nice to see BrewDog contributing to this already rich tradition.

Of course, this is also a bold marketing strategy with basic instructions to brew like the BrewDog guys did early in their careers.

The recipes have a mix of units, which is likely a nod to the varied homebrew cultures around the world. The hop weights, however, are given in grams only - so American homebrewers will need to do the conversions by hand.

In addition to recipes, DIY Dog has cute infographics on the homebrew all-grain process and interesting tidbits like a very bold move involving the late Michael Jackson:

In 2006 James and Martin hijacked a beer dinner run by Michael Jackson, the acclaimed beer and whisky writer, and convinced him to taste one of their home brews. This was a defining moment in BrewDog prehistory, and that beer was the first incarnation of the ubiquitous Paradox. Aged in a variety of casks over the years, Paradox is dark, decadent and encapsulating. Can be enjoyed fresh; phenomenal when aged. 

What I find most interesting is that each recipe carefully details the packaging in which that beer is commercially available - clearly a marketing strategy. The project also invests in the lore of BrewDog's business, which amplifies conversation over any beer, commercial or otherwise.

Ultimately, this release reads like a very usable resource for comparing intent, execution, and craft in a commercial beer. I look forward to scrolling through this whenever I find a BrewDog beer with which I'm unfamiliar. It's always fun to see how ingredients and process evince themselves in a finished product.